EASTFERN
Eastfern is an online and in-store clothing brand with a focus on sustainability whose aim is to craft a product for their consumers that embodies the free spirit and the aesthetic of effortlessly cool. Eastfern caters to a modern young woman with a refined sense of self.
Overall for this project, I designed a five page website for the company “Eastfern”. I began by first developing the brand identity, including logo, colors, and photography style before diving into research and building the framework of the website itself by iterating on what would drive sales within the website. I decided to cut site popups and timers since they’re often a nuisance to the user and can cheapen the brands image.